The decisions we make and the decisions that make us

We make about 33,000 decisions per day. Over 2,000 in every hour of sixteen waking hours. We choose what to do, how to do it, what we say, if we say it, when we exercise, what we drink, eat, leave, take. But the vast majority of our actions result from the decisions we don’t make. 95% of cognition happens “in the dark”—in our subconscious not our conscious mind.

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The two main success factors

Complexity is ubiquitous in the personal growth world, especially when it comes to productivity, nutrition, exercising, weight loss or weight gain.  Experts have us believe that elaborate solutions and strategies are the key to success—when in fact the opposite is true. Simplicity and fundamentals are the key to success.  Complexity is a form of avoidance.

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Outhacked

The “hack” there is no hack. The “hack” is there’s a hack fallacy. A perpetual pressure to be more, do more, never miss out on anything, never experience a dull moment. The “hack” is realising we’ve been hacked into rat-racing a hack fallacy.

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Box yourself within your own box

A lot of the marketing advice for entrepreneurs, creatives and businesses is to niche down and create a very clearly defined and narrow offering, for a very clearly defined and narrow audience.  This makes sense in many ways. Consistency builds results. Having a distinguishable definition, as an entrepreneur or business, helps people know who you

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