From consultant and head of marketing to coach, writer and entrepreneur.
I ask questions. I run to stand still. I challenge thinking. I have a wide range of experience and interests. Two things bind them together—people and depth.
I’m fascinated with the human condition. I’ve spent my life studying it. What drives and moves us. What makes us who we are. What creates our experience of life. How we achieve our greatest potential.
I don’t like superficiality. In fact, I’ve always hated it. I quit university in Germany three years in because the curriculum wasn’t a good fit.
I go deep. And then I go deeper.
I listen, deeply. And I see you. I see the vast potential behind the subconscious constraints. I see the blind spots and the errors in thinking. I see the limitless being at the heart of who you are.
I will tell you what you need to hear—because that’s what transforms your life. Honesty is the bedrock of change. To move, you need to locate yourself first.
For me, doing the right thing is more important than doing the easy thing. And doing the difficult thing is more empowering than oscillating on the edge of it.
I wasn’t adored as a child. I’ve done the deep inner work to find self-respect, self-love and belonging. I haven’t consistently lived with conviction, clarity and courage. I’ve peeled off the layers to discover my values, meaning and purpose. I haven’t always been true to myself. I’ve dug deep to know and align with myself.
I used to smoke, drink alcohol, and weigh 13kg more than I do now. I now exercise regularly, eat a healthy diet and keep myself addiction-free. I used to be hesitant of sharing my thoughts and ideas. Now I write and publish every day. I’m not content because I’ve never been fractured—but despite of it.
I connect on the level of humanity. On the level of what you and I are both made of, all differences dissolve. In their absence, we experience the depth of real connection.
I’m not one person to different people. I’m different people in one person. And I expect you to be complex, too. I will hold space for your contradictions and multitudes, and I will help you to discover the core that binds them all together.
My professional background
As an entrepreneur, I’m a mindset coach and a founder of a 6-figure publishing company. Fourteen of our books have hit the Top #100 Amazon chart and we’ve exceeded $1m in royalties.
I’ve worked with CEOs, board of directors, senior managers, multinational clients, agencies, entrepreneurs and creatives.
Former head of marketing for a leading £1bn engineering & construction company, designing award-winning campaigns. Former IT consultant.
I spent the first 10 years of my career in the corporate world and the following 10 as an entrepreneur and coach. I know the challenges of both worlds.
I hold an MA in political journalism and a BA in marketing and communications.
Life calls us back into power if we play a small game.
We suffer when we are misaligned with our true self.
My story
We belong with others when we belong with ourselves.
As a child, I felt lack of love and acceptance. I was the black sheep in the family, I was often criticised and as a tomboyish gay girl growing up in 90s post-Communist Bulgaria, I was the outsider in social situations, too. But I had a need to connect and belong, so I adapted by censoring myself to become the person I thought my family and friends wanted me to be.
At first, this drove me to overachieve. I won mathematical competitions in school. I went to university in Germany when I was 19. I began working as an IT consultant while I was a student. I moved to London when I was 21 and self-financed my education and life there by working while attaining my BA and MA degrees. I graduated with distinctions from top universities. I rose through the ranks rapidly as a consultant in Germany and later as a marketing professional in London. In 2013, I was head of marketing when I left the corporate world to launch a business with my partner and I then travelled extensively, visiting over 30 countries in five continents.
I had freedom that most people dreamed of, but I didn’t feel free. I was unhappy, unfulfilled and fragmented. I doubted and censored myself and my creative expression. I was connecting with people, but I felt lonely and hopeless.
My life looked great on paper, but there was a void in my heart. Because I was who I thought I should be, rather than who I truly was. And I’d discovered that you can’t experience life unless you are there. Your authentic self.
Things changed when I began unravelling the subconscious mind patterns and narratives that were preventing me from being true to myself.
My own work on myself had begun in my childhood years. Being the odd one out, I enquired within to deal with the loneliness and isolation I was feeling—but it’d be years before I realised that it was my real self that I wanted to belong with.